Textbooks
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media
Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites
Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling
Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Medical Coding Certification Exam Preparation, Second Edition is designed to aid in the review for medical coding certifications, including AAPC's Certified Professional Coder (CPC(R)) exam. While not intended to be an introduction to medical coding, this program provides an extensive review of the topics students need to know for coding certification exams, including coverage of anatomy, medical terminology, and pathophysiology, as well as the concepts, guidelines, and rules of medical coding. Based on their significant teaching experience and affiliations with AAPC, authors Cynthia Stewart and Cynthia Ward bring a fresh approach to preparing for the exam. The program is organized around the principle that students need the means to learn how to analyze cases and how to then translate services, procedures, and diagnoses from those cases into codes. The importance of understanding and knowing how to locate and use the guidelines inherent in the ICD-10, CPT(R), and HCPCS coding manuals is emphasized throughout the program with the use of Spotlights and Mentor Coding Tips. Each chapter contains questions similar to those found on the CPC exam. In addition, each of the five units of the book ends with a Unit Exam, meant to be a cumulative review. Finally, the book concludes with a comprehensive practice exam on the use of ICD-10-CM codes. Additional practice is available through Connect(R), McGraw-Hill Education's online assignment and assessment tool.
Providing in-depth guidance for proper review of medical documentation in today's changing medical environment, this fourth edition of the Medical Record Auditor is full of new content. New topics include electronic health records (EHR), ICD-10 coding, Health Information Management and many other issues essential for maintaining compliance. Learn critical auditing fundamentals, read dozens of case studies, use the checkpoint exercises to test your knowledge, and download actual audit forms to help improve your process. Features and Benefits - New content addresses EHRs, ICD-10 coding and more - Downloadable forms. One copy of each audit form is included, but all forms are downloadable from website - Case studies. Ten different specialties are featured with more than 80 total case studies - Checkpoint exercises. Test your knowledge to confirm comprehension of new content
The essentials of medical terminology for the short, self-paced, or online course
Medical Terminology Express + Medical Language Lab work together to create an immersive, multimedia experience for students and complete teaching materials for instructors that are perfect for a short course online, hybrid or in the classroom.
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Now in its 3rd Edition, Medical Terminology Express adapts Barbara Gylys's proven word-building techniques for the short-course. Organized by body system, this text demonstrates the connection between anatomical structures and associated medial word roots.
Online. Interactive. Progressive.
Medical Language Lab guides students step by step from basic through advanced levels of proficiency to become confident medical language speakers. A wealth of audio case studies, progressive exercises, lecture videos, and a pronunciation guide and activities, plus an integrated e-book version of the text offer multiple paths to learning success. This immersive, multimedia experience guides students and tracks their progress as they apply word-building concepts for practice and application.
Now in its 9th Edition, Schroeder/Ehrlich/Schroeder Smith/Ehrlich's MEDICAL TERMINOLOGY FOR HEALTH PROFESSIONS focuses on the current, relevant terms you need to know to succeed in the health care field. The program is designed to simplify the process of memorizing complex medical terminology by focusing on the importance of word parts -- common prefixes, suffixes and root words. Every chapter helps you practice the pronunciation and understanding of key terms through interactive activities, real-life medical scenarios and critical thinking exercises. Reflecting real-world practice, all terms, definitions, procedures, illustrations and data are completely up to date. The latest edition of this market leader includes expanded coverage of gender identity and gender reassignment, COVID-19, advanced directives, durable medical equipment, dental procedures, diabetic pathology, and more. Also available: MindTap digital learning solution.